"We have no overheads," says James, who is the sole full-time employee of the company."We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.If true however, this is a worrying development for Russia, which hosts between 3-4 million seasonal migrant workers a year from the wider Central Asian region – the largest migrant intake in the world after the USA.
During excavations at Neolithic site Membury Rings in Dorset, archaeologists found various deposits of artefacts and other material, including antler, animal and human bone, and flints.
This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims.
"If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page," he says.
The West in particular has largely ignored it since the pull-out from Afghanistan.
Although Russia does have form in intervening in Central Asia, it has been nothing like the bull-in-a-china-shop approach that it has employed in Syria – or indeed in the North Caucasus.